This 1949 advertisement features Joske’s of Houston located at 407 Main St., now demolished. It was originally Foley Brother’s Department Store, which eventually moved to its new site at 1100 Main St. in 1947 (demolished September 2013).
BEFORE . . .windows were unprotected, exposed to the hot sun, necessarily opened to an unsuccessful attempt at cooling.
AFTER . . .you hardly recognize it as the same building. In addition to the handsome architectural appearance, the Clearviews afford protection that will more than pay for their installation.